Blue Canvas is a strategic communications partner for ambitious companies looking to scale, build trust, and create a legacy

Building magnetic brands for measurable growth

Blue Canvas helps SaaS startups build credibility that drives real impact and lasting value. With senior-level, tech-specific expertise, we offer a results-focused approach tailored to what companies care about most — growth, visibility, and credibility. By integrating seamlessly with your marketing teams, we amplify your product strategies with seasoned communications expertise and creative, customized approaches designed to reach and move key audiences.

Built on the principles of collaboration, curiosity, and client obsession, we specialize in supporting small- and medium-sized businesses, and pride ourselves on delivering boutique service with big results. After all, invisible brands don’t thrive — and neither do the businesses behind them.

Brand experience

Core capabilities

STRATEGY
Corporate communications 
Thought leadership 
Brand messaging 
Product positioning
CONTENT & COLLATERAL
Op-eds & bylines 
Blog posts and newsletters 
White papers 
Marketing collateral
COMMUNICATIONS & PR
Executive communications
Sustainability 
Speaking and awards 
Media relations

Storytelling that drives growth

As founder of Blue Canvas, Dianna partners with high-growth startups and scale-ups to build magnetic brands that attract investment and foster enduring customer trust. She specializes in shaping bold, impactful communications for mission-driven and innovative companies, and her experience spans groundbreaking businesses including the world's largest e-commerce provider, one of Canada's leading fintech startups, and a pioneer in hyperloop transportation technology. Combining technology sector expertise with proven results-oriented leadership, she helps visionary companies articulate their unique value and amplify their market impact.

Email: dianna@bluecanvasco.com

Partner perspectives

“I have been fortunate to work with many impressive, accomplished Communications professionals, and Dianna is among the best... She has strong instincts for messaging and positioning that will resonate and consistently crafted thoughtful storylines that effectively differentiated the company in a crowded space and inspired trust with customers... Anyone would be fortunate to have the chance to work with Dianna and benefit from her deep expertise in strategic communications, her strong moral compass, and her commitment to delivering high quality, impactful work.”

Nick Stein, CMO at Maple

“Dianna is one of the most capable and hard working communications strategists I've worked with. She goes to great lengths to build an excellent command of the market and audience, and brings additional insights to the table to help inform corporate storytelling, product positioning, and cross-functional campaigns... she has helped us build compelling platforms to capture audiences and inspire brand advocacy. I couldn't recommend her more highly.”

Eric Gardiner, Director of Marketing
at Top Hat

“When you work with her, you don't get just PR expertise. In under 30 days, Dianna built us a comprehensive market research survey for Canadian businesses, thoughtfully analyzed the results, and created an engaging report that we were quickly able to turn into an infographic. In addition, after listening to our needs, she also built a media outreach plan tailored specifically to Float, and helped us shape a stronger overall PR strategy. Her thought partnership, agility, and ability to deliver high-quality work—from raw data analysis to compelling messaging—made her an invaluable partner. Dianna is the ultimate pro and amazing to collaborate with. Highly recommend Dianna for any business with a high bar for quality and speed!”

Nina Angelo, VP of Marketing at Float Financial