Make your brand the obvious choice

Visibility makes your brand discoverable.

Credibility makes it matter.

We help ambitious startups earn visibility and trust through sharp messaging, credible narratives, and structured content built to influence how people and AI perceive, remember, and select your brand. From foundational strategy to thought leadership programs, we make sure you show up where it counts and stand out when it matters.

Brand experience

Start shaping how your brand gets chosen.

How we build brands that people and AI trust

Messaging & narrative

Clarify your core story
- Brand messaging frameworks
- Strategic narrative development
- Product messaging and launch alignment
Thought leadership

Turn ideas into influence
- Executive comms strategy
- Op-eds, bylines, and blogs
- Answer-first content systems (AEO / GEO optimized)
Credibility & comms

Build trust signals
- Speaking and awards strategy
- Sustainability-focused comms
- Narrative alignment for investor, internal, and public audiences

Want a structured starting point?

Visibility foundation sprint

Lay the groundwork for long-term discoverability.
Develop a visibility system that clarifies your message and strengthens the signals that help people and AI understand who you are, what you do, and why it matters.
Includes:
- Generative visibility audit
- Narrative and messaging refresh
- Website schema and structure recommendations
- AI-optimized answer-first content templates
Thought leadership engine

Turn your experts into repeatable, recognized voices.
We help founders and execs build consistent public presence by earning trust, shaping narratives, and surfacing in both media and generative tools.
Includes:
- Executive positioning and topic mapping
- Interview and content capture sessions
- Op-ed and byline program
- LinkedIn / blog content system (optimized for AEO / GEO)
Content infrastructure overhaul

Build content that gets found, cited, and reused.
We re-architect your owned content for human readability and AI discoverability, ensuring it's structured, clear, and credible
Includes:
- Generative visibility audit
- Website schema and structure recommendations
- Rewritten cornerstone content (FAQs, explainers, resource hubs)
- AI-optimized answer-first content templates
Category authority accelerator

Own the conversation that defines your category.
A research-backed thought leadership campaign built around a survey, study, or manifesto, positioning your brand as the go-to voice.
Includes:
- Survey / research design and analysis
- Messaging and narrative framework
- Thought leadership report or manifesto
- AI-optimized launch content: Op-eds, blog posts, FAQs
- Distribution strategy

Need something custom?

Whether you're looking for a strategic audit, an embedded partner, or something in between, we’ll shape a program to fit your goals.

Partner with us to show up where it counts.

Storytelling that drives growth

As founder of Blue Canvas, Dianna partners with high-growth startups to build brands that show up, stand out, and scale. She works closely with founders and marketing leaders to shape the messaging and communications programs that help companies earn credibility that drives meaningful growth.

Dianna specializes in strategic, senior-level communications for innovative, mission-driven companies. Her experience spans global and emerging brands, including the world's largest e-commerce provider, one of Canada's leading fintech startups, and a pioneer in hyperloop transportation technology. With deep tech sector experience and results-oriented leadership, she helps visionary companies articulate their value and amplify their market impact.

Email: dianna@bluecanvasco.com

Partner perspectives

“I have been fortunate to work with many impressive, accomplished Communications professionals, and Dianna is among the best... She has strong instincts for messaging and positioning that will resonate and consistently crafted thoughtful storylines that effectively differentiated the company in a crowded space and inspired trust with customers... Anyone would be fortunate to have the chance to work with Dianna and benefit from her deep expertise in strategic communications, her strong moral compass, and her commitment to delivering high quality, impactful work.”

Nick Stein, CMO at Maple

“Dianna is one of the most capable and hard working communications strategists I've worked with. She goes to great lengths to build an excellent command of the market and audience, and brings additional insights to the table to help inform corporate storytelling, product positioning, and cross-functional campaigns... she has helped us build compelling platforms to capture audiences and inspire brand advocacy. I couldn't recommend her more highly.”

Eric Gardiner, Director of Marketing
at Top Hat

“When you work with her, you don't get just PR expertise. In under 30 days, Dianna built us a comprehensive market research survey for Canadian businesses, thoughtfully analyzed the results, and created an engaging report that we were quickly able to turn into an infographic. In addition, after listening to our needs, she also built a media outreach plan tailored specifically to Float, and helped us shape a stronger overall PR strategy. Her thought partnership, agility, and ability to deliver high-quality work—from raw data analysis to compelling messaging—made her an invaluable partner. Dianna is the ultimate pro and amazing to collaborate with. Highly recommend Dianna for any business with a high bar for quality and speed!”

Nina Angelo, VP of Marketing at Float Financial